Online Marketing Strategies Should Include How to Ensure Good Web Design

Having a cool and flashy website is great for the eye to look at. But it doesn’t guarantee visitors to your website and consequent sales. So we will explore the factors that are essential to good web design that should form part of your online marketing strategy.

Every business in this modern day should have a website. This generation is up to date with technology and when they want to find a product or service, they turn to the internet and not the library anymore. It’s easy to see why. The world wide web and search engines have made it so easy to find what you are looking for. But if you’re on the other end of the stick and want to be found by these searchers (who are prospective customers), you have to be savvy, internet savvy.

It all begins with your website which is the first step of your online marketing strategy. How else do you gain an internet presence? You need to entice your buyers with your website. It needs to be interesting and informative but it also has to look good. Good corporate web design involves a lot more than the actual look of the website. Internet marketing consultants will tell you that content is everything. And while this is true, I think that content plus design is everything. So let’s look at these two factors individually.


Your home page should have all the main information about your business and summary of your products or services. It should link to the other pages and include all the keywords relevant to your business. In-depth keyword research should be done first before you write the content for your website. Using the correct keywords will make the difference in whether your website is found or not. Internet marketing consultants can guide you in the right direction with regards to relevant keywords.

The products or services and about us web pages need to be comprehensive and descriptive. Imagine that you are talking directly to your potential customer, what would you say in person? This is what you should say on these pages. Include all your products and achievements, don’t be shy, but ensure that you don’t come across as arrogant. You only have a few seconds to gain the trust of the person viewing your website.

Ensure that you have all your contact information on your website. Clearly. Make it easy for the customer to get in touch with you. Even include your social networks page links to your website to encourage them to follow you.


You can have all the content in the world, but if the website looks shabby, no one will stay on long enough to read the information. When it comes to corporate web design, first impression counts. A professional web design can convey the ideal image about your business. If the searcher likes what they see, they will hang on longer to read about what makes this website so great. This is what we, as business owners, want. Someone who clicks on the website and stays long enough to buy something.

When we look at the two main factors in good web design as part of an online marketing strategy, it is clear that one can’t be effective without the other. It is a marriage of two minds, content plus design.

Chanre A Williams is a marketing consultant and the owner of Deschan Marketing and Promotions. Based in Gauteng, we offer affordable and customised marketing solutions to small and medium businesses.

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