A free website design is a great solution for all those who want to start an online business or to represent their existing business on the internet, but cannot afford to invest in a custom design. Still, some of the templates offered at no cost lack search engine optimization features. This means that you may have a great-looking functional website, but it will be extremely difficult, if not impossible, for it to be found by prospects. That is why you have to make sure that the product you select has been optimized for the search engines.
The free website design builder you choose should automatically add basic tags to your content. These tags allow for the search engines to identify your content. This is the most basic search engine optimization (SEO) that every page should have. However, it is not sufficient for making your site found by potential visitors. There should be other SEO features as well.
It is best for the tool you select to generate page meta titles automatically. These will allow the search engines to pick your content, get your site listed, and get it ranked. This is the first and fundamental step for being found online. These SEO features should allow you to use the meta titles that you find to be the most efficient.
The free website design builder should use natural URLs for as many pages as possible. The menus should use natural links. The tool should enable you to maximize the effectiveness of your internal link building as well. It should allow you to create sitemaps and breadcrumb trails.
These are essential SEO features that your tool should come with. There are some additional ones that you may want to look for as well. The tool should have a feature that generates meta tags automatically based on your product information. In this way, you will be able to optimize your website for product searches. Similarly, you should be able to optimize your picture content with specific tags that are product-friendly.
Finally, you should look for a free website design builder that has these SEO features. However, you have to keep in mind that these will not automatically give you higher rankings. You have to work on identifying the right keywords for your website as well as on creating attractive and informative content. You will have to do the link building by yourself also.